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Guide to a Successful Mailing List Campaign

Many businesses can increase sales and improve their bottom line by using direct mail. Sending out periodic direct response mailings will create inquiries that salespeople can convert to new sales and...

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Direct Mail: How to Do-It-Yourself and Save

In the wake of the global economic slowdown, small businesses are faced with a big challenge: how to cost-effectively build their business with an extremely limited budget. Many of these businesses...

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South Dakota Mailing List Campaign Attracts Businesses to State

PIERRE, SD — South Dakota has initiated a direct mail campaign to attract businesses away from other states and setup shop in South Dakota instead. The direct mail piece used in the campaign features...

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Direct Mail Campaign to Promote Golf Mk VII

Volkswagen has hired Proximity London and photographer Carl Warner for a direct mail campaign to promote the new Golf. Golf Mk VII does not look much different from its predecessor in appearance, but a...

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Integrate Your Campaign (Online and Direct Mail)

An article on brassCycle.com puts emphasis on the need of integrating inbound marketing efforts with direct mail campaigns. The article provides some useful tips on how to design complementing direct...

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New Marketing Campaigns for USPS

Ginger Conlon writes for DMNews.com about how the USPS encourages the involvement of digital channels by asking the direct mailers to add QR codes in their mails. This will help for making online...

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Designing A Postcard Mailing Campaign

Joy Gendusa writes how restaurants can benefit from a well planned and well crafted postcard mailing campaign. There are three things to keep in mind while designing such a campaign: Size, design and...

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Turn Your Direct Marketing Campaign Into a Huge Success Story

According to Patrick Donahoe, every direct marketer should be prepared to face four challenges in order to make their direct mailing campaigns successful. Since the multi-channel marketing environment...

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5 Direct Mail Marketing Myths Uncovered

In every marketing campaign, there exists a handful of myths and misconceptions about both the method and the results that the marketing will bring. Direct mail marketing isn’t any different. What...

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The Top 5 Things Your Direct Mail Piece Needs

The Top 5 Things Your Direct Mail Piece Needs Direct Mail is one of the most effective tools you can use to market your business—according to the Direct Marketing Association (DMA), direct mail boasts...

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